Pima cotton, extra long staple cotton top collectively, account for only three percent of the world cotton production, mainly in the western United States, Peru, it has compared with those in the high－end cotton fiber several features: bright color, bright cloth, soft, drape good, uniform structure, the fiber of natural toughness and resilience, the fabric also has better durability.

Superior and Pima word form SUPIMA trademark, by definition, that is, it represents the top quality cotton, cotton and even dubbed in Kashmir, however, the use of Pima cotton fabric must be totally prepared, can be called SUPIMA, also to hang with their elevators.

Pima棉，頂級超長纖維棉的統稱，只佔全世界棉總產量的百分之三，主要產於美國西部、秘魯，它擁有相較於一般純棉纖維高端的幾大特點：色澤鮮明、布面晶亮、質地柔軟、垂墜感佳、組織均勻，其纖維的天然韌度和彈性，使織物也擁有更佳的耐用性。

Superior和Pima兩字結成SUPIMA的商標，顧名思義，它即是代表著頂級品質的棉，甚至被戲稱為棉中的克什米爾，然而，織物必須百分之百採用Pima棉織製，才能被稱為SUPIMA，也同時才能配掛其吊卡。